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Cupid.com is one of the most successful dating sites in the rankings with a strong presence in the USA, UK and India.
It also has sibling sites that are more geographically centered. While many people come to Cupid.com, how many stay and is this site the right place for you to go? Here is what we found out when we took a closer look at the reality of dating on Cupid.com.
The site looks good. Beyond that, it looks incredible. There are testimonials, it is maximized for mobile device viewing, there is even a changing gallery of profile pictures of who just joined and the terms and conditions are easily found. What is not to love? Sign up for a free account, or their special introductory offer for a year and you could be on your way to finding someone real to have in your life. A quick look at the profiles shows that this site is popular with the 20-somethings that are serious about finding someone.
It has an Alexa rating of 41,831 globally and 28,365 in the US. In both areas its ranking has just gotten better over the past year. However, first impressions aren’t always what they appear. Overall traffic to Cupid.com has fallen off dramatically since 2012. A large part of that may stem from the increasing complaints that have been registered with consumer agencies, and the users have videoed and posted to social media sites.
There are three main complaints-
- The membership fee and introductory offer special to not accurately reflect the charges that are applied.
- The site is geared towards men with most of the female profiles being fake or potential prostitutes/scammers.
- The company is unresponsive to any complaints or requests for assistance.
Those are some serious issues. While many of the features that are promoted on the site are above standard, the fact that fewer people are staying with the site because of its expense is telling. It does look like the company is trying to address these issues as they are offering a very low introductory offer (but done away with free memberships).
The features on Cupid.com are really excellent. You can see whole profiles and contact people without having to pay anything extra above the basic membership fee. The search options are very complete and you can be very specific. There are games and tests that publish to your profile. There is also a unique function allowed for premium members in which they can upload video profiles too. All in all, this is one of the fullest featured dating sites around. They also have apps developed for iOS, Android and Blackberry so you can access your account on the go.
Price and membership
Pricing and membership for this site was a step 29.95 with a lock in period of 6 months. The company has recently issued an introductory offer of membership for $12.95 a month for the length of one year; however the fee is required up front. They have also stopped advertising a free signup, as many of the complaints interpreted that as an option for a free account as well. There are also additional charges to access more features like seeing who viewed your profile, posting videos and hiding yourself from others profile viewing records.
Cupid.com has a lot to offer, but it is far from a perfect site. There are more and more complaints being posted about people being scammed on the site which is a concern. More concerning is that the company’s response to these complaints has been to lower their monthly fee, but make it an annual contract. One of the reasons you may want to reconsider joining this site is that it can target you for scamming. Anytime a dating site requires paid membership you are already highlighted as someone who has money to burn. Without an adequate history of responding to consumer complaints or even offering technical support, this site may not be the best choice. Expect that it will continue to grow in new membership as it seems to be heavily vested in marketing, but that won’t do anything to change the fact that fewer people are staying and using it to find a match.
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