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Friend Finder is big, and getting even bigger.

More importantly, as it acquires other established dating sites it has learned to make the integration of the accounts on those sites easy with the overall Friend Finder system. Here is an overview of what you can expect to find on Friend Finder.

First Impressions

The first impression of the site is that you have landed on a modern, up to date site for singles – not necessarily for dating – and that is important. One of the tabs at the top of the page leads directly to the Friend Finder Online magazine. This magazine contains an great resource of materials relating to online dating and relationships. While the emphasis is definitely on dating, there is a strong and realistic support of relationships and using the site to find actual friends.

Sign up is easy and free…but then you get into the paid aspects of it. Friend Finder is not a free site although there are some areas you can use for free. Also, even though you can sign up right away, there is still a (not so great) profile approval process. The profile approval process is merely a formality, a brief look through the profiles shows that there are just as many fake profiles on this site as on any other.

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How does it compare in the real world?

Friend Finder has been around for a while and it has been performing well according to the Alexa statistic reviews. While like all dating sites, there has been a downward trend since it first began, Friend Finder has lost little momentum. A part of the reason they have been able to sustain their growth (or at least minimize loss of membership) is that they have acquired other functional dating sites such as Fast Cupid. With a seamless process to absorb these members by simply porting over all their account information; Friend Finder maintains a positive traffic wait and user growth rate.

  • Globally, they are ranked 22, 918 with only a 1,305 loss of traffic over the past year.
  • In the US their current rank is 17,084
  • Their strongest demographic is between the US and India with slightly more men represented than women.
  • This site is mostly for 20+ years, which means for those who are still in school and who access the site mostly from institutional connections.

While Friend Finder does have an awful lot of options for entry (such as Senior Friend Finder), those are not greatly impacting the rating of the site as yet.


Friend Finder is not a free site and part of the reason for this is it keeps the focus on providing its users with a lot of higher class, and useful features than other sites. You can find the following when you join –

  • Blog options
  • Friend networks
  • Family networks
  • Friend Finder Magazine
  • The usual chat, IM and message capabilities
  • Forums
  • A solid reporting system
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Advanced search options are also available, including seeing who visited you, keeping yourself from appearing in visitor lists but the search options will depend on the tier membership that you have chosen.

Price and membership

There are three different levels of membership: basic, silver and gold. Basic is a mere $7.77/m and pretty much allows you to click on profiles with minimum search filters. If you have a technical problem, good luck with getting a response. With the silver membership (approx. $35/m) you will get average technical response and less search options. The higher-priced gold account (approx. $45/m) gives your technical requests a priority in the system and opens up all of your search options. Is having a gold account really that big a deal? Yes and no. It depends if you are willing to wade through not meeting a lot of the right people versus wanting to view more people you might click with. For the small difference in price, it is worth it to go with the gold.


Friend Finder is a solid performing dating site with an emphasis on the 20 to 30 set. If it has one drawback, it is the expense of the accounts on it. However, it more than can make up for that by having such a huge member list, great resources and the ability to function as a backup social media site when you need it.

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