Zoosk is one of the most popular free dating apps around.
It features a bare bones designed, relies more on chat rooms than profiles and tests and is proving to be wildly successful.
Here is a closer look at what you will find on the site.
Zoosk is a bare bones approach to the dating world that really works.
The interface of the app is simple, the profiles are little more than a photo, location, headline and a few tidbits.
The real Zoosk lies in the chat room and the design for this is also minimal.
This is ideal because it makes it one of the fastest dating apps around.
All of the navigation is intuitive and when the site has suggestions for matches, they will email you with a yes or no action in the email.
If you choose “no,” you will be prompted to go fill out a little bit more of your profile in order for the service to try and provide you with a better match list.
How does it compare in the real world?
Zoosk has a very admirable rating in Alexa.
It is ranked 1,239 in the world, having moved up 31 spaces in the past 6 months and is #571 in dating sites in the US.
- Most of the users are female between the ages of 20 and 35.
- There is a fair representation of males on the site.
- The demographics are educated, but not overly so. Many are still in the process of getting their first higher education degrees.
- The site has a lot of activity on it, with members staying engaged for longer on the site than most others.
One of the things about Zoosk that speaks highly of its active membership is the way the membership graph has peaked and fallen.
Since 2013, it has had a peak period with a dramatic increase in use, but then it fell to a more average use rate.
What is very good is that the average use rate it fell to is higher than it was before. Zoosk keeps increasing in popularity.
Don’t expect much when you go to Zoosk, and be thankful for it.
Unlike other sites with dancing icons and endless quizzes and exams, Zoosk is bare bones.
- It has an undefined matching system that appears to be based on location.
- Profiles aren’t as important as chatting. Zoosk is designed to promote chatting and instant messaging via the app instead of email contact through the site.
- Many of the profiles are bare. The matching is location based and getting to know someone is done through chat.
One of the reasons that Zoosk is so popular is that you don’t spend a lot of time passively searching profiles or endlessly trying to write the perfect one – you are engaging with users.
It also connects to Facebook and various email services and social media sites so if you want to know more about a person – you can see more of a real life representation of them than a dressed up version for a dating site.
Price and membership
Zoosk is free – sort of.
It is free to download and use, but it offers opportunities for in app purchasing of coins that can be used to do advanced actions such as buying gifts, boosting your position in the search ratings or seeing who viewed you email.
The thing that is appealing is the coins are bought and used one time only.
There is no recurring subscription fee to worry about.
If you are comfortable with immediately engaging with people you don’t know in a chat room then Zoosk will work very well for you.
While it does have advanced features that you can buy coins to use, unlike other “free” sites you can actually use this one just fine without every paying for a thing.
The demographic it reaches is younger and more geared toward mobile devices and social media communications and Zoosk has designed the perfect approach for them.
The nice thing about Zoosk is that you can use it as much, or as little, as you want; chat people up, but never expose your contact information unless you want to give it to a member.